A word from the founder, Linda
Once I started prioritising protein and made post-workout recovery part of my routine, everything changed.
Over 11 months my body fat dropped from 27% to 18%. My arms became more toned, my body stronger, and some of my clothes a little too spacious. The results didn’t come from extremes or cutting out everything — they came from consistent training and fuelling my body properly.
One of my biggest realisations came when my personal trainer insisted that I should start drinking protein right after my workouts. He said it would help my recovery and results. I was skeptical. Protein shakes felt like something meant for bodybuilders — not really for someone like me.
Eventually I thought: fine, I’ll try it.
And surprisingly, it became a ritual I didn’t want to live without.
But the products available didn’t feel made for women like me. Many were overly sweet, masculine, or designed for a completely different gym culture.
I wanted something more refined. Glow. Subtle and sophisticated flavour. Something that supported both performance and how you look and feel.
That’s why I created Look Feel Sexy.
A post-workout protein designed to mix simply with cold water — something enjoyable enough to become part of your routine, and powerful enough to support real results: toned muscles, stronger bodies, and the confidence that comes from feeling good in your own skin.
Why "look & feel sexy"?
For us, looking and feeling sexy is not about a perfect body.
It’s about showing up for yourself — in the gym, in your work, in your relationships, and in how you take care of your yourself.
It means training with intention, eating in a way that supports your energy, and allowing balance and joy in life. Having fun and enjoying life.
That’s the kind of sexiness we believe in.
Quality standards
Our products are produced in the capital region of Finland in a facility certified with FSSC 22000, one of the highest international food safety standards.
This ensures strict controls for ingredient handling, production hygiene, packaging and storage.
We work closely with the factory’s experts to develop formulas that prioritise safety, quality and taste.
Why we use sweetener?
We tested completely additive-free versions.
But because our protein is designed to be mixed simply with cold water after your workout, the taste needs to work in that format. Without a small amount of sweetener, the shake simply wasn’t enjoyable enough.
Post-workout protein should feel like a small reward — not something you force down.
A carefully chosen amount of sweetener makes the shake smooth, enjoyable and easy to turn into a routine you actually stick to.
Because consistency matters more than perfection.